Each season SOREL sends a sample of their product to bloggers and magazine editors to get them excited about the new line. This package contained a pair of the stunning 1964 Premium Wedge, a Fall 2105 look book, and a hand written note. The box itself was custom made and foil stamped for a premium feel that would stand out among the many gifts that editors receive.
Presently I work as the lead designer at Tender Loving Empire, a local record label and marketplace for handmade goods. In addition to supporting hundreds of local makers by giving them a platform to share their creative wares with the world, TLE produces its own Signature Line of handmade goods. Here are some of the products I've created in collaboration with co-founder Brianne Mees and the inspiration of our TLE family.
Each year the Vital Life Foundation puts out their annual report with a different theme. For 2014 the theme was connections, so I used constellations and space imagery as a metaphor to tell a visual story throughout the accordion folded pamphlet.
INTERIOR LAYOUT DESIGN
New Herring Press is a small publisher located in Brooklyn, NY. They produce a set of four chapbooks each year. I had the pleasure of designing the covers, as well as typesetting all of the interiors. Illustrations are by Lee Maida.
I had the pleasure of working with Y La Bamba front-woman Luz Elena Mendoza on the design for their fourth album Ojos Del Sol. In addition to the album packaging, we created a lyric book and other merch items.
"Delightfully tweaked Mexifolk brings Luz Elena Mendoza ever closer to being crowned the Latin-rock Feist." – Spin
Luz Elena Mendoza
WEB DESIGN & CODING
For the first time in years SOREL produced a line for Spring and Summer. To introduce this fresh new collection, we created a look book that highlighted the new silhouettes and color stories. The book features energetic lifestyle imagery and products shot on an array of textured backgrounds. To add a more tactile quality, the cover has a die-cut window.
I always jump at the chance to design wedding suites. What's better than celebrating love with the ones you love?